New Jersey, USA · AI-Augmented Research

Turn market noise into strategic clarity — in days

13research delivers competitive intelligence and desk research for organizations across any industry — combining AI-augmented deep search from authoritative sources with expert synthesis to surface the answers your leadership needs.

Submit a Research Brief See Problems We Solve →

What we hear from new clients

The information is out there — but nobody has time to find it, filter it, and turn it into a decision.

We're drowning in reports but starving for conclusions
We don't know what our competitors are actually doing
Our research takes weeks and arrives too late to matter
We have data — we just can't see the "so what?"

Sound familiar? That's exactly what we fix.

2–5

Days to delivery

Any

Industry we serve

AI+

Deep search AI

Retainer required

Problems We Solve

Most organizations face the same research bottleneck.

The challenge isn't that intelligence doesn't exist — it's that finding, filtering, and synthesizing it faster than your competitors requires a capability most teams don't have in-house.

Decision Paralysis

Too much information, too little clarity

Your team is surrounded by industry reports, news alerts, analyst commentary, and competitor updates — but no one has the bandwidth to synthesize it into a clear picture you can act on.

→ We deliver concise intelligence briefs, not data dumps

Competitive Blindspots

Reacting to competitors instead of anticipating them

By the time a competitor's move shows up in a press release, you're already behind. Hiring signals, pricing changes, and positioning pivots appear earlier — if you know where to look.

→ We surface leading indicators, not lagging announcements

Research Latency

Your research arrives too late to change the decision

Traditional research agencies quote 4–8 week timelines. In-house analysts are already at capacity. By the time the report lands, the board meeting has happened or the deal has moved on.

→ We deliver in 2–5 business days, always

Credibility Gap

Leadership content lacks the research backbone to be credible

Thought leadership without verifiable data is opinion. Analyst briefings without evidence are guesswork. Board presentations without cited sources are vulnerable to the first serious challenge.

→ We build the evidence layer behind your authority

Market Entry Risk

Entering a new market without a clear picture of the landscape

Whether you're evaluating a new vertical, a geographic expansion, or an acquisition target, moving without a desk research foundation means pricing risk, positioning risk, and competitive surprise.

→ We map the terrain before you commit resources

Sales Intelligence

Losing deals you should be winning

When your team hits the same objections repeatedly and can't counter them with confidence, the problem is a research gap — not a skills gap. They need battle cards built from real data, not marketing assumptions.

→ We arm your team with evidence-backed competitive positioning

Core Services

Research built for decisions, not decks

Four core capabilities — each delivered with AI-augmented speed and analyst-level strategic depth, across any industry.

Competitive Intelligence

Systematic monitoring and analysis of competitor moves — pricing changes, messaging pivots, hiring surges, partnership signals, and market positioning — synthesized into strategic recommendations your leadership can act on immediately.

Landscape ReportsBattle CardsWin/Loss

AI-Augmented Desk Research

AI-augmented deep search across authoritative sources — industry reports, SEC filings, regulatory databases, analyst publications, news archives, and validated research repositories — organized and synthesized at a fraction of the time and cost of traditional research.

Market EntryAcquisition EvaluationBoard Prep

Sales Battle Card Research

Research-backed battle cards that arm your sales team with precise positioning against named competitors — built from real competitive data and validated frameworks, not marketing opinions or assumptions about how the market works.

Objection KitsFeature MatrixEvidence-Based

Thought Leadership Research

The data backbone for your white papers, reports, and executive content — so your thought leadership is anchored in verifiable, citable research that earns analyst attention and builds lasting credibility in your category.

White PapersAnalyst BriefingExecutive Content

Visualized Comparison

How 13research stacks up — by what matters

Scored across the five dimensions that determine whether research actually moves a decision.

The Research-to-Decision Gap · What each option actually delivers

ProviderData → Synthesis → Action

13research Full pipeline

In-House Analyst Bandwidth-limited

Traditional Agency Slow, costly

DIY Monitoring Tools Raw alerts only

Data collection

Expert synthesis

Actionable output

Gap / missing

The gap is the synthesis layer. Most options collect data. Very few turn it into a decision your leadership can act on before the window closes.

Industries we serve

Financial Services

Healthcare

Technology

Professional Services

Manufacturing

Legal

Real Estate

Media

Non-Profit

Speed to Insight

Days to first actionable deliverable

13research

2–5 days

Brief to deliverable, including deep search & synthesis

DIY Tools

Instant data

Raw signals only — no synthesis, no strategic context

In-House Analyst

1–2 weeks

If analyst already on staff; 4–8 wks to hire one

Traditional Agency

4–8 weeks

SOW negotiation, onboarding, and delivery cycle

Strategic Synthesis

Expert "so what?" included

13research

Data collectionPattern findingStrategic "so what?"Actionable brief

In-House Analyst

Data collectionPattern findingStrategic "so what?"Actionable brief

Traditional Agency

Data collectionPattern findingStrategic "so what?"Actionable brief

DIY Tools

Data collectionPattern findingStrategic "so what?"Actionable brief

Synthesis is what separates competitive intelligence from competitive data.

Cost Efficiency

Value per dollar of research output

13research

Project-based

No retainer. No headcount.

In-House Analyst

$80K–$120K/yr

Salary + benefits + onboarding

Traditional Agency

$15K–$80K+

Per project, long lead time

DIY Tools

$1K–$3K/mo

Subscription, no synthesis

Industry Breadth

Sectors covered without restriction

13researchAny industryNo sector restriction

In-HouseOne sectorLimited to hire's background

AgencyGeneralistMay lack sector depth

DIY ToolsPlatform onlyNo human expertise layer

Scalability

Flex to match research demand

13research

Scale up or pause any time. No fixed cost.

In-House Analyst

Fixed bandwidth. Can't surge beyond one person.

Traditional Agency

New SOW required for each project. Slow to spin up.

DIY Tools

Unlimited queries — but still need analyst hours to act.

Full Feature Comparison

The honest comparison

Every criterion decision-makers use when evaluating research options — with no marketing spin.

Criteria	13research	In-House Analyst	Traditional Agency	DIY Tools
Time to first insight	2–5 business days	Days (if hired) or 4–8 weeks (to hire)	4–8 weeks	Immediate data, no synthesis
Strategic synthesis	✓ Always included	✓ If senior enough	~ Varies by engagement	✗ Raw alerts only
Cost model	On-demand, project-based	$80K–$120K/yr + benefits	$15K–$80K+ per project	$1K–$3K/mo subscription
Industry coverage	✓ Any industry	~ Depends on hire	~ Generalist	~ Platform only
AI-augmented deep search	✓ Core capability	~ Rare in traditional roles	✗ Usually manual	✓ Automated collection
Scalable on demand	✓ Scale up or pause	✗ Fixed headcount	~ New SOW each time	✓ Unlimited queries
Battle card production	✓ Evidence-based	~ Depends on capacity	~ Extra cost	✗ Templates only
Thought leadership research	✓ Core capability	~ Sometimes	✓ Specialty service	✗ Not designed for it
Retainer required	✓ No retainer required	✗ Full-time commitment	✗ Usually minimum term	✗ Monthly subscription

Intelligence Sources

Where we find the signal

13research conducts AI-augmented deep search across 10+ authoritative source categories — painting a complete intelligence picture from sources your team doesn't have time to monitor.

Reviews

Customer Reviews & Ratings

Sentiment patterns, recurring complaints, and unmet needs across review platforms — the most unfiltered signal available about how competitors are actually perceived.

Pricing

Pricing & Packaging

Pricing tier structure, packaging changes, promotional signals tracked over time to reveal competitive strategy before it's announced publicly.

Hiring

Job Boards & Hiring Signals

Hiring volume, role composition, and team growth — one of the most reliable leading indicators of where a competitor is investing before any announcement.

Content

Published Content & Messaging

Content calendars, messaging pivots, documentation updates, and positioning shifts tracked across publish dates to surface strategic intent.

News

Press, Funding & Filings

Funding rounds, executive changes, M&A signals, regulatory filings, and earned media synthesized for strategic implications — not just headlines.

Community

Forums, Communities & Social

Unfiltered conversations about competitors in forums, communities, and professional networks — where real objections and perceptions surface unguarded.

Analysts

Analyst Reports & Rankings

Gartner, Forrester, IDC, and sector-specific analyst positioning synthesized alongside primary data for a calibrated, complete market picture.

Search & Digital Footprint

Competitor keyword targeting, content investment, and digital positioning — revealing where they're building pipeline and which audiences they're prioritizing.

Who Uses 13research

Specific situations we're built for

Product & Marketing

Differentiating in a crowded market

Know exactly how competitors position their offerings, what customers actually complain about, and where the whitespace is — before finalizing your messaging or roadmap.

Start a brief →

Sales Enablement

Losing deals to the same competitors

When your team hits the same objections repeatedly, they need battle cards built from real competitive data — not assumptions — to change the outcome in the field.

Start a brief →

Executive Leadership

Board meeting or investor presentation

When you need a credible, citable market analysis that holds up to scrutiny from board members, investors, or clients who will push back on unsupported claims.

Start a brief →

Thought Leadership

Publishing content that builds real authority

When you want your white papers, reports, and executive content anchored in verifiable research — not recycled commentary — and earning citations from analysts and AI tools alike.

Start a brief →

Strategy & Corp Dev

Market entry or acquisition evaluation

When you need a rapid desk research sprint on a new vertical, geography, or acquisition candidate and can't wait weeks for a consulting firm to begin their engagement.

Start a brief →

Analyst Relations

Gartner, Forrester or sector analyst briefing

When your team needs the research layer to walk into analyst conversations with credible, data-backed positioning — as a legitimate contender in your category.

Start a brief →

How It Works

From brief to insight in days, not months

Step 01

Research Brief

You describe the decision you're trying to make or the question you need answered. We clarify scope, sources, and output format. Takes 5 minutes via our intake form.

Step 02

AI-Augmented Collection

We conduct AI-augmented deep search across authoritative sources — peer-reviewed databases, review platforms, news archives, regulatory filings, industry reports, job boards, and validated research repositories.

Step 03

Expert Synthesis

A research analyst layers strategic context onto the data — identifying patterns, competitive implications, and the "so what?" that raw data alone will never surface on its own.

Step 04

Actionable Deliverable

You receive a clean, citable output — report, battle card, deck, or brief — structured for decisions, board presentations, investor materials, and analyst conversations.

Generative Engine Optimization

How AI models answer questions about your market

When decision-makers search AI tools like ChatGPT, Perplexity, or Google AI Overviews about your category, the content that gets cited is specific, structured, and evidence-backed. 13research builds that content layer.

"What are the leading providers of competitive intelligence research?"

AI models cite content that is specific, structured, and answers with verifiable claims — cost comparisons, turnaround benchmarks, methodology detail. That's what 13research produces.

ChatGPT · Perplexity · Gemini

"How does AI-augmented desk research work?"

Pages with clear definitions, process explanations, and structured evidence get cited. 13research builds this type of content for clients and for our own authority.

Google AI Overview · Claude

"What is the fastest way to get a competitive landscape report?"

Specific claims about turnaround time, process, and deliverable format are exactly what AI models pull when answering urgent buyer research questions.

Perplexity · SearchGPT · Bing

"How much does competitive intelligence research cost?"

Concrete cost data — salary ranges, project fees, subscription comparisons — is what AI models surface when answering buyer pricing questions. This page has all of it.

All AI search engines

Common Questions

What buyers ask before engaging

Answered clearly — because vague answers don't earn trust, and they don't get cited by AI models either.

What is AI-augmented competitive intelligence?

AI-augmented competitive intelligence combines automated AI-powered data collection with human expert analysis. The AI layer conducts deep search across authoritative sources — including review platforms, job boards, regulatory filings, analyst databases, and validated industry sources — at high velocity. A research analyst then interprets the data to identify strategic patterns and implications, surfacing the "so what?" that raw data alone won't reveal. 13research specializes in this hybrid approach for organizations across any industry where competitive landscapes shift faster than in-house teams can track.

What industries do you serve?

13research works across any industry where competitive intelligence, desk research, or market analysis creates strategic value. We have experience across financial services, technology, healthcare, professional services, manufacturing, legal, real estate, media, and non-profit sectors. Our AI-augmented methodology adapts to any market — the sources, frameworks, and synthesis approach shift to match the sector, but the speed and quality of output remain consistent.

What does desk research mean and when should we use it?

Desk research (secondary research) involves gathering and synthesizing intelligence from existing published sources — industry reports, competitor websites, review platforms, news archives, regulatory filings, and analyst publications — without primary fieldwork like surveys or interviews. Organizations typically need it for competitive landscape analysis, board or investor preparation, sales enablement, thought leadership content, market entry analysis, or evaluating an acquisition target. 13research delivers desk research in 2–5 business days — faster and more comprehensive than traditional approaches at a fraction of consulting firm costs.

How quickly can 13research deliver?

Most projects are delivered within 2–5 business days depending on scope. For urgent competitive briefs — e.g., a competitor just made a major announcement and you need a rapid response — we can often deliver a focused analysis in 24–48 hours. Comprehensive landscape reports covering multiple competitors typically take 3–5 business days. We give you an honest timeline estimate upfront before any engagement begins.

Do you work on retainer or project-by-project?

Both. Some clients bring us a specific one-time project — a competitive analysis before a product launch, or research for a board deck. Others work with us on an ongoing basis for continuous competitive monitoring and monthly intelligence deliverables. We'll recommend the right structure based on your cadence of research needs, with no pressure toward either model.

How is 13research different from hiring a research analyst?

A mid-level research analyst costs $80,000–$120,000 per year in salary plus benefits — plus 4–8 weeks to hire and onboard. You also get the bandwidth and expertise of one person. 13research provides on-demand access to AI-augmented research capacity at a fraction of the cost, with no fixed headcount and no hiring overhead. Output is typically delivered within 2–5 business days, and you can scale up or pause based on demand without any ongoing commitment.

What deliverable formats does 13research produce?

13research produces: competitive landscape reports (multi-competitor analysis), individual competitor deep-dives, sales battle cards, win/loss analysis frameworks, market entry analyses, board meeting competitive slides, thought leadership research reports, and ongoing monthly monitoring summaries. All deliverables are structured for direct use in slide decks, Confluence, Notion, and content publishing workflows.

Turn market noise into strategic clarity — in days

Most organizations face the same research bottleneck.

Research built for decisions, not decks

How 13research stacks up — by what matters

The honest comparison

Where we find the signal

Specific situations we're built for

From brief to insight in days, not months

How AI models answer questions about your market

What buyers ask before engaging

Ready to turn market noise into strategic clarity?