Client Background: A mid-sized SaaS company, known for healthcare solutions, considered entering the niche market of grievances and appeals management.

Challenge: The client needed to determine if customizing their existing product for this highly specialized market would be a worthwhile investment, given the regulatory complexities and unique needs of the sector

Outcome: The client decided to proceed with the customization, aligning with their strategic goals.

Conclusion: Our analysis enabled the SaaS company to make an informed decision, leading to a successful expansion into a niche healthcare market..

Client Background: A major technology firm wanted to create a new thought leadership paper in a competitive field of semiconductor research.

Challenge: The client needed to find out if there were any untapped areas in a specific region and whether customers were interested in that segment of semiconductors.

Outcome: Our research showed that the region the client is targeting is seeking very specific information. The client had previously published a similar paper for a different region. We compared existing research with the gaps, helping the client identify what was missing.

Conclusion: Our analysis helped the company make a smart decision, saving them significant time and resources by allowing them to adapt existing content instead of starting from scratch.

Client Background: A senior executive at a small to medium-sized business lacked research support and resources.
Challenge: The executive faced challenges in conveying his upselling strategies to the leadership team, as all pertinent information resided solely in his mind
Outcome: We assisted the executive in structuring the information, giving him a clearer view of the client's organization, market competition, priorities, and current vendor connections.
Conclusion: This improved the senior sales lead's communication with the board and motivated him to create a new strategic plan for client engagement.

Client Background: A Conversational AI startup aimed to establish itself in a rapidly evolving market.

Challenge: With expertise in AI chatbots, virtual assistants, and NLP automation, the company needed a thorough analysis of competitors and market trends to identify industry players and opportunities for a stronger market entry strategy.

Outcome:Five key competitors were identified, categorized into direct (large enterprises) and indirect (new startups) competitors. Market share and funding data were analyzed to clarify market dynamics.

Conclusion:The competitive analysis and market mapping provided the startup with crucial insights to improve its market position, pricing strategy, and service offerings.